Logo, Symbol & Logotype Design for Aditej by Mandar Apte. A Project Graphic Design & Branding Documentation

Vary happy to share & publish our new project for one of our old client Aditej.

 
Introduction to Client & Requirements:

 
Aditej is a small startup concentrating on ‘Geospatial Solutions’ to their client & their other services list also include Engineering Services like CAD (2D & 3D), Material Quantity Takeoffs, Plumbing Consultancy.

 
As per my procedure I received properly fill up my client questionnaire from Aditej… Few words that strike me a lot in their answers was

 
Motive Behind having a logo: Better and vibrant representation
Message that you want to convey through Logo: Confidence, accuracy and efficiency

 
Design Solutions:

 
So first thought that come to my mind is how you will symbolise the word ‘Accuracy’ & ‘Engineering Drawings’.

 
Answer somewhat was obvious ‘Pen’ or more precise ‘Fountain Pen Nib’

 
So I done few sketched through my Wacom Tablet on SketchBook App & Result was something like this:

 
Step 01: First Digital Sketch

 
01-Aditej-Logo-Symbol-Design-by-Mandar-Apte-Studio-Sketch

 
So I was happy & excited with the result So I immediately started to vectorised it with detailed but simple final drawing

 
Step 02: Vector Drawing of Logo & Symbol was looking like this simple & easy to understand

 
02-Logo-Logotype-Designed-by-Mandar-Apte-Studio-for-Aditej-Black-White

 
Step 03: Colour version of logo was with red, brown shiny interpretation of metal that it is made of.

 
03-Logo-Logotype-Designed-by-Mandar-Apte-Studio-for-Aditej-Color

 
So Now question that remained was how should I write ‘Aditej’ Brand name of Client that should go along with Logo.

 
Step 04: So I prepared 6 alternate versions that would identify the brand name & it was looking like following Image

 
04-Logo-Logotype-Designed-by-Mandar-Apte-Studio-for-Aditej-Logotype-Comparison

 
Step 05: I was not satisfied with Logotype results & even client we arrived on same answer that something is missing in Logotype. So I prepared following Drawing that uses style of paper folding that would interpret the client’s basic job of Engineering drawings.

 
05-Logo-Logotype-Designed-by-Mandar-Apte-Studio-for-Aditej-Final-Logotype

 
Step 06: Colour version of Above Logotype

 
06-Logo-Logotype-Designed-by-Mandar-Apte-Studio-for-Aditej-Logotype-Color

 
So I received client’s input next day that he want Logotype not only with ‘Aditej’ but with ‘Aditej Solutions’.

 
Step 07: I prepared following alternative for client’s test with variants of Letter ’N’ to get word ‘OK’ from client.

 
07-Logo-Logotype-Designed-by-Mandar-Apte-Studio-for-Aditej-Full-Logotype-Comparison

 
Step 08: Logotype option from above options second one was chosen So I prepared colour & black & white version of the same to finish of the project.

 

Note: Notice that paper or ribbon folding is interpreted differently for letter ’N’

 
08-Logo-Logotype-Designed-by-Mandar-Apte-Studio-for-Aditej-Logotype-Black-White-Color

 
Now, Project was finalised & it was closed with nice result that client loved.

 
Hope you like above project documentation & get to the know how I design artworks that I do.

 
Thanks & Regards
Mandar Apte

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